AGAM Ltd. or AGAM Theatre Lab as it is more commonly known was started on 30th January 2019 by Subramanian Ganesh, a passionate theatre maker in collaboration of a collective of enthusiasts, AGAM, as a registered charity, intends to create professional plays with highest quality for our audience here and now.
Being the newest theatre company of 4G Singapore, it's mission is to stage entertaining, innovative and relevant theatre experiences that stimulate and inspire our community to think critically about the world around them, and to engage in constructive and Creative self-expression.
Even though the company is new, we are not new to the theatre scene in Singapore, having previously worked with several other theatre companies in previous productions - including commissioned works by the Esplanade Theatres by the Bay. Each and every one of the artiste have contributed to the arts in form or another and their experience spans from 5 to 20 years. With the vast experience of the veterans of intercultural theatre together with the creative and vibrant young theatre enthusiast, this is unification of creative minds in Singapore theatre scene.
Our artistes come from all sorts of different backgrounds, we have full time practitioners, teachers, accountants, scientists, army men, film producers and everything in between. We also get a large number of 'resting' professional actors who enjoy working with a high quality theatre company that allows them to experiment and try out new things in a less pressured environment than the professional world.
We don't only play the classics. AGAM Theatre Lab actively supports new writing and aiming to stage many plays by relatively unknown writers and bring them to light. We also provide a showcase for our own members' writing to be regularly performed and intending to publish it in both hard and soft forms.
We envision providing a platform for youth and adults to curate, market and stage unique intercultural theatre content.
The logo is like the front door of a business. It’s a first impression. It’s a greeting. It’s got an energy. So, what’s an appropriate symbol for AGAM? That’s the question we asked as we began planning for this new chapter.
Conceptually, we wanted something that could convey our understanding of AGAM and simultaneously convey the optimistic, generative spirit that is at the heart of AGAM.
The image you see above feels to us like it does this, yet since the meaning of such an image is so much in the eye of the beholder, we thought it might be helpful to share how we have come to see it. (We say “come to see it” since much of the following interpretation came after the image was created.)
The three major parts of the logo represent the abstract version of the 3 Tamil Letters “அ”, “க” and “ம்”.
There are also 2 individuals facing opposite each other which represents the right and left view of contents. Through the plays that we create, we aim to cater to all views and all types of people. And of course, opposite attracts.
The red dot represents an Indian woman with a “Pottu” portraying language – Mother Tamil.
One is smiling and one is angry/sad which represents that theatre creation is all about emotions. And emotions are a form of expression of our very human urge to connect. There is also an arrow in the middle which represents the plays that we will be presenting that will be like an arrow piercing through the emotion of the audiences.
We will be creating theatre performances which will be based on 3 colours:
Red is assertive, daring, determined, energetic, powerful, enthusiastic, impulsive, exciting, and aggressive. Red represents physical energy, lust, passion, and desire. It symbolises action, confidence, and courage. The color red is linked to the most primitive physical, emotional, needs of survival and self-preservation.
Orange is the colour of joy and creativity. Orange promotes a sense of general wellness and emotional energy that should be shared, such as compassion, passion, and warmth.
Green, the colour of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, and environment. Green also has healing power and is understood to be the most restful and relaxing colour for the human eye to view.
Organisation: AGAM Ltd.
513, Canberra Drive #04-32
Telephone No. : +65 98326434 / +65 81896740
Website Address: www.agam.com.sg
Uen Issue Date: 30th January 2019
Entity Name: AGAM LTD.
Entity Status Description: Registered
Company Type Description: Local Company - Limited by Guarantee and not having share capital
Issuance Agency: ACRA
Effective Date: 17th September 2020
AGAM seeks to create entertaining, innovative and relevant theatre experiences that stimulate and inspire our community to think critically about the world around them, and to engage in constructive and creative self-expression.
Fuel the future of new writing by producing and presenting the best new plays, that challenge and change audiences here and now.
Explore relevantly or connection to our roots.
Nurture, train and inspire artists, leaders and young people through artiste development programmes
Enable theatre makers to engage creatively with communities and audiences, altering the perception of what theatre can be.
We, share our knowledge with other organisations and individual artiste who needs assistance in theatre making.
Accountability : AGAM serves as an institution in which theatre practitioners are seriously engaged in the life of Singapore‘s artistic endeavour and united by common values and mutual respect by practising transparency and formal accountability structures to facilitate decision-making and enable the group to acquit its obligations as a custodian of received funding. We strongly believe that we need to do it right before sharing that knowledge with others.